Lucy Calkins Units of Study/Heinemann

Jump Rope Readers

Dinardo Design developed a new series of decodable readers with literary specialists Lucy Calkins and Michael Rae-Grant from the earliest concepts, including their fun and original brand identity. Our client’s goal was to develop beginning readers that are instructive and interesting. And voila! The Jump Rope Readers!

Working with esteemed international authors and artists, our team created two sets of fiction books for early readers from kindergarten through second grade. These 66 books were designed to meet today’s global multicultural standards. Students will love learning letter-sounds and phonics concepts with these fun stories that accurately depict our beautifully diverse world.

Throughout the series, the characters’ lives intersect—their friends and families, where they live, where they play, and where they learn. To maintain a consistent look throughout, we developed a comprehensive style guide that was an indispensable asset to the project. And even with intense review and production schedules, our team kept this project on course with each due date.